WhereAbout User Acquisition & Value

As of August 2019, the average cost to acquire an app user who registered with an app or created an account was 5.00 USD. Mobile app user acquisition costs can vary widely between user action and operating system used. Mobile app spends

Combined user spending in the App Store and Google Play reached 72 billion U.S. dollars and is projected to increase to 156 billion U.S. dollars in 2022.